Who is this Course For?
We improve the usual approach to audience analysis by considering research findings on how the brain processes decisions and makes people skeptical and resistant to accept new information. Then we introduce multiple planning models to design a persuasive presentation, including techniques used by professional motivational speakers. We look specifically at communicating when there is a lot of distrust and conflict in the audience, how to handle a media interview, and models for impromptu presenting. Participants working in teams prepare and deliver several presentations during the workshop and receive instructor and peer coaching on how to improve. The goal of this course is to move beyond the notion that persuasive presenting is about delivering information. Persuasive presenting is a carefully designed communication process to inspire forward movement on your issues.
What is Unique in this Course?
This course is suitable for a wide variety of professionals including managers, regulators, public involvement managers, project managers, program managers, technical experts, engineers, scientists, health and safety personnel, government and military personnel, planners, public affairs officers, attorneys, and others who are called upon to communicate in difficult environments and who need to be persuasive when doing so.